SiriusXM Becomes the Official Internet Radio Partner of MLB.com

SiriusXM signs multi-year deal with MLB Advanced Media to stream all Major League Baseball games on SiriusXM App and online.
All SiriusXM subscribers will have access to live radio broadcasts of every MLB game on smartphones, mobile devices and online; Games will continue to air on XM satellite radios.
Listeners get all regular season games, the All-Star Game and every Postseason game.

Sirius XM Radio today announced a multi-year agreement with MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, to stream live radio broadcasts of every Major League Baseball game on smartphones, mobile devices and online for SiriusXM subscribers nationwide.  With this agreement, SiriusXM becomes the Official Internet Radio Partner of MLB.com.

SiriusXM Announces Live Broadcast Coverage of 2012 Masters

Sirius XM Radio announced today that it will offer subscribers nationwide live hole-by-hole coverage of the 2012 Masters Tournament from Thursday, April 5, through Sunday, April 8, on the SiriusXM PGA TOUR Radio channel (XM channel 93, Sirius channel 208).

SiriusXM PGA TOUR Radio is available to XM subscribers and Sirius Premier (formerly known as “The Best of XM”) subscribers.  The channel can also be heard online on SiriusXM Internet Radio and through the SiriusXM Internet Radio App for smartphone and wireless devices.

During Masters Week, SiriusXM listeners will get extensive coverage of the first major tournament of the season with live play-by-play from storied Augusta National Golf Club in Georgia, plus expert analysis leading up to and throughout the event.

Live hole-by-hole coverage of tournament play will begin at 2:00 pm ET Thursday through Sunday and cover each day’s on-course action with live reports from around Augusta National and updates on golfers moving up and down the leader board.  Among the field competing for this year’s green jacket are past Masters champions Tiger Woods, Phil Mickelson and Charl Schwartzel, plus World #1 Luke Donald, Rory McIlroy, Lee Westwood, Martin Kaymer, Steve Stricker, Justin Rose and many other stars from the world over.

Leading into the play-by-play, former PGA TOUR pro John Maginnes will host a special preview show, The Masters Today, Thursday and Friday from 11:00 am to 2:00 pm ET and Saturday and Sunday from 12:00 to 2:00 pm ET.  Immediately after the conclusion of each day’s play, SiriusXM’s Matt Adams will host Masters Review, giving listeners a full recap of the day’s action.

Additionally, SiriusXM’s daily lineup of shows will offer listeners the latest news, engaging interviews and expert analysis.  Every weekday from7:00 to 9:00 am ET, Matt Adams hosts Fairways of Life, followed by Teed Off with Brian Katrek from 9:00 to 11:00 am ET.  On Monday, Tuesday and Wednesday, Adams hosts Live at the Masters — which will feature coverage of daily player press conferences and more – from 11:00 am to 1:00 pm ET.  Maginnes will be heard hosting his regular show, Maginnes on Tap, Monday through Wednesday from 5:00 to 7:00 pm ET.

For more info on SiriusXM’s extensive professional golf coverage, visit www.siriusxm.com/siriusxmpgatourradio.

¡Inspírate! Launches on Sirius XM Radio

WorldBand Media announced today the launch of ¡Inspírate!, an inspirational Spanish-language talk channel on SiriusXM channel 145.  With its rich programming, ¡Inspírate! offers Hispanics in the US compelling news, talk and advice for a fuller, more meaningful life.

“It’s a name that says it all: ¡Inspírate! – Be Inspired!” said Carey Davis, veteran radio broadcaster and Chief Operating Officer of Hispanic services for WorldBand Media.  ”¡Inspírate! provides radio with meaning,” Davis said. “We are excited to have partnered with leading Hispanic content providers, shows, and personalities to ensure the delivery of content with real meaning to the largest and fastest-growing minority group in the United States today.”

As part of its original programming line-up, ¡Inspírate! offers SiriusXM listeners VIVA Su Segunda Juventud, hosted by Gabriela Zabalúa-Goddard and José López Zamorano, two nationally recognized journalists with AARP.  The daily show provides the latest information on health, finance and consumer issues from experts, leaders, authors, and celebrities who are at the forefront of Hispanic culture.  In addition, Viva Su Segunda Juventud offers daily lifestyle and inspirational segments from Lorraine Cortés-Vázquez, AARP’s Executive Vice President of Multicultural Markets.

“This exciting collaboration gives AARP a new and robust vehicle through which we can deliver trusted and culturally relevant information to the Latino community,” said Cortés-Vázquez. “We look forward to connecting with a broader Hispanic audience. VIVA Su Segunda Juventud is both entertaining and informative with optimistic viewpoints that encourage listeners to fully enjoy the second half of their lives.”

In addition, ¡Inspírate! is the first channel to launch daily commentary from the former President of Mexico, Vicente Fox, and former First Lady Marta Sahagún.  From world events to issues close to home, listeners can hear it first hand from Vicente Fox with his commentary, “The Leader is YOU,“ as part of the new, fast-paced morning talk program, La Guadalupana.

Portada, which also airs on SiriusXM’s ¡Inspírate! channel 145, features veteran radio host Luis Miranda interviewing journalists, elected officials and Latino activists.  Produced by Diego Olivé, the daily radio show will have reporters from ImpreMedia, the nation’s largest Spanish language publisher, focusing on the stories behind the headlines in the morning’s papers.

The channel will also offer live coverage of Pope Benedict XVI’s hugely anticipated visit to Cuba-including coverage of the Pope’s mass and sermon from Plaza de la Revolución in Habana on Wednesday, March 28 -with commentary from Padre Walter.

“We are extremely proud that WorldBand Media was picked by SiriusXM and am excited to launch our Spanish language inspirational channel on satellite radio,” said CEO Prabha Selvadurai. “Our target audience is upwardly mobile and much sought-after by advertisers. With compelling content like this, we have a winning formula,” he said.

For the full ¡Inspírate! programming schedule, visit http://www.siriusxm.com/channellineup.

SiriusXM and NASCAR to Broadcast Races Online and on SiriusXM App

Sirius XM Radio and NASCAR announced today an agreement to simulcast the programming on the SiriusXM NASCAR Radio channel in its entirety — which includes live broadcasts of every national series race, plus dailyNASCAR talk — online for SiriusXM subscribers nationwide.

Starting with this weekend’s races in Fontana, CA (March 24-25), subscribers who have SiriusXM Internet Radio access can listen to live broadcasts of every NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series race on the SiriusXM NASCAR radio channel through their computers at siriusxm.com and through the SiriusXM Internet Radio App for smartphone and wireless devices.

SiriusXM NASCAR Radio, channel 90, is available to Sirius subscribers, XM Premier (formerly known as “The Best of Sirius”) and SiriusXM Premier subscribers.

SiriusXM NASCAR Radio is the only radio channel dedicated to NASCAR racing 24 hours a day, 365 days a year.  The channel’s daily talk programming will begin simulcasting online on Thursday, March 22.  Throughout the season, NASCAR fans get a daily lineup of call-in talk shows that feature up-to-the-moment news, expert analysis and interviews with the biggest names in the sport, plus specials hosted by three-time NASCAR Sprint Cup Series champion Tony Stewart.

“Extending our broadcasting agreement with SiriusXM was a big offseason move for the sport,” said Brian France, Chairman and CEO of NASCAR. “A dedicated NASCAR channel is important for our teams, tracks, drivers and sponsors and is crucial for fan engagement and audience growth. Being able to simulcast SiriusXM NASCAR Radio online to subscribers nationwide will allow us additional opportunities to take our product to new fans in new places.”

“SiriusXM NASCAR Radio has become a part of many NASCAR fans’ daily lives and with so many fans now connecting to their sport through handheld devices, we want to give them an easy way to access the sport they love online and in mobile settings,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.  “NASCAR is an excellent partner and its programming continues to be a key element in the SiriusXM lineup.  We’re very pleased to now deliver to our subscribers live coverage of every race broadcast, plus our unparalleled daily talk and analysis, through their computers and mobile devices in addition to their satellite radios.”

SiriusXM and NASCAR recently agreed to a five-year extension of their satellite broadcasting agreement.  SiriusXM will continue to broadcast every NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series race live nationwide through 2016.  Listeners also get daily NASCAR talk and expert analysis 365 days a year on SiriusXM NASCAR Radio, channel 90.

For more info visit www.siriusxm.com/nascar or www.nascar.com.  Follow on Twitter at @SiriusXMNASCAR and @NASCAR.

SiriusXM to Broadcast Live 2012 FIA Formula One World Championship Events Nationwide

Sirius XM Radio will broadcast every 2012 FIA Formula One World Championship™ race live, offering comprehensive coverage of the sport to listeners nationwide.

SiriusXM’s 2012 coverage begins with this week’s season-opening event, the 2012 FORMULA 1 QANTAS AUSTRALIAN GRAND PRIX inMelbourne, which will air Sunday, March 18 (2:00 am ET).  Every race, all season long, will air live on Sirius channel 94 and XM channel 208, including the 2012 FORMULA 1 UNITED STATES GRAND PRIX in Texas on November 18.  This season marks the return of the FORMULA 1 UNITED STATES GRAND PRIX event, which was last run in 2007.  The race will be run for the first time at the custom built Circuit of theAmericas in Austin.

In addition to live coverage of each race, SiriusXM offers multiple replays, giving listeners several opportunities to hear every event.  The 2012 FORMULA 1 QANTAS AUSTRALIAN GRAND PRIX will be rebroadcast Sunday, March 18 (9:00 am ET) and Saturday, March 24 (8:00 am ET) on Sirius channel 94 and XM channel 208.

Subscribers who have SiriusXM Internet radio access can also listen to live Formula 1™ race broadcasts through their computers at www.siriusxm.com and through the SiriusXM Internet Radio App for smartphone and wireless devices.

“This is shaping up to be an incredibly exciting season for Formula 1™,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.  “With one of the most talented fields in recent memory and the return of the FORMULA 1 UNITED STATES GRAND PRIX, racing fans around the country will be focused in on the sport from start to finish.   With SiriusXM, those fans will have access to live turn-by-turn action of every race, as well as several race replays, giving them multiple chances to catch the excitement of these world class events.”

The FIA Formula One World Championship™ is the highest end of open wheeled motor racing.  The 2012 season runs from March through November and consists of 20 Grand Prix™ races run on road course tracks, as well as some closed city streets circuits.  The results of each race are combined to determine two annual World Championships, one for drivers and one for constructors (teams).

This season’s field of drivers features six world champions who account for 14 titles between them.  Reigning champion Sebastian Vettel and Red Bull are seeking their third consecutive drivers’ championship and constructor’s championship.  Joining them in the grid will be seven-time champion Michael Schumacher (Mercedes), Fernando Alonso (Ferrari), who is seeking his third title, and past champions Lewis Hamilton(McLaren), Jenson Button (McLaren) and Kimi Raikkonen (Lotus).

For more information and a schedule of upcoming Formula 1™ races on SiriusXM please visit www.siriusxm.com/f1.

SiriusXM Offers Every Game Of The 2012 NCAA Division I Men’s Basketball Championship

Sirius XM Radio will broadcast every game of the 2012 NCAA Division I Men’s Basketball Championship, offering subscribers nationwide uninterrupted access to play-by-play of every match-up from the First Four® on March 13 and 14 through the Final Four and National Championship game in New Orleans on March 31 and April 2.

All tournament games will be available to SiriusXM listeners in their entirety, with no blackouts, on Sirius channels 91, 92, 93, 94 and 85 and XM channels 91, 190, 191, 192 and 193. Tournament match-ups and Sirius and XM channel assignments will be available at www.siriusxm.com/collegesports starting Monday, March 12.

On Selection Sunday, March 11, SiriusXM will offer an evening of selection show specials that will give listeners live updates as tournament teams and match-ups are announced.  Chris “Mad Dog” Russo and Steve Torre will host live from 5:00 to 9:00 pm ET on Mad Dog Radio (channel 86).  Then from 9:00 pm to midnight ET, listeners can tune into continued coverage on SiriusXM College Sports Nation (channel 91).  The shows will feature interviews with special guests, including team coaches and selection committee chair Jeff Hathaway, and give fans a place to call in and share their reactions and opinions as the field is revealed.

Mike Krzyzewski, head coach of the Duke Blue Devils, will continue to host his weekly talk show, Basketball and Beyond with Coach K,throughout the tournament.  Listeners can hear the show Wednesdays (7:00 pm ET) on Mad Dog Radio with replays on SiriusXM College Sports Nation.

Fans can also follow everything happening throughout the tournament on SiriusXM College Sports Nation, SiriusXM’s all-college sports channel.  Listeners will hear live play-by-play of tournament games plus daily talk and analysis from a roster of hosts that includes former Villanova University and University of Massachusetts coach Steve Lappas, former University of Vermont coach Tom Brennan, 1992 UPI Player of the YearJimmy Jackson, and college basketball experts Mark Packer, Jeff Goodman, Jon Rothstein, Jason Horowitz and Chris Childers.

SiriusXM College Sports Nation hosts will be in New Orleans broadcasting live from Friday, March 30, through Tuesday, April 3, delivering fans all the latest news and talk from the Final Four.

SiriusXM will also offer coverage of the NCAA Division I Women’s Basketball Championship, providing listeners from coast to coast with full coverage of every regional final, the Women’s Final Four and championship game.

All NCAA Tournament broadcasts are provided to SiriusXM by Dial Global.

George Lucas Sits Down for One-on-One Interview with Senator Bill Bradley on SiriusXM

Sirius XM Radio today announced that it will broadcast an in-depth interview conducted by Senator Bill Bradley with award-winning filmmaker George Lucas—the legendary creator of the Star Wars Saga and Indiana Jones series and chairman of Lucasfilm, Ltd.—on a special edition of Senator Bradley’s SiriusXM show American Voices.

Lucas discusses a variety of topics throughout the interview, including: his evolution as a filmmaker and storyteller and the role technology played on this journey; his philosophy on education in America; what inspired him to make Red Tails and the importance of sharing the history of the heroic Tuskegee Airmen with the youngest generation of African-Americans in our country today; and the spiritual life lessons woven into the Star Wars Saga.

Senator Bradley’s interview with George Lucas will premiere Wednesday, March 7 at 11:00 am ET on SiriusXM Stars (channel 107). Encore presentations will air all week on SiriusXM Stars, including: March 7 at 11:30 am, 12:00 pm and 12:30 pm; Friday, March 9 at 7:00 pm, 7:30 pm,8:00 pm and 8:30 pm; Saturday, March 10 at 12:00 pm, 12:30 pm, 5:00 pm and 5:30 pm and Sunday, March 11 at 6:00 am, 6:30 am, 1:00 pm,1:30 pm, 11:00 pm and 11:30 pm (all times ET).  The Bradley-Lucas interview will also air throughout the weekend on SiriusXM Stars Too (channel 104). The complete programming schedule is available www.siriusxm.com/siriusxmstars.

Video excerpts from Senator Bradley’s SiriusXM interview with George Lucas are available at www.youtube.com/siriusxm.com.

Best-Selling Author and Renowned Sports Journalist John Feinstein Joins SiriusXM’s Mad Dog Radio

Sirius XM Radio announced today that best-selling author and columnist John Feinstein has joined Mad Dog Radio, the all-sports talk channel available to listeners nationwide on SiriusXM channel 86.

Starting Thursday, March 8, Feinstein will join Bruce Murray to host the newly named Beyond the Brink every weekday from 10:00 am to 2:00 pm ET.  Feinstein and Murray will debut their show at the ACC Basketball Tournament, broadcasting live from Atlanta’s Philips Arena on Thursday and Friday.  Throughout the year, Feinstein and Murray will cover the spectrum of sports on their show, interviewing high profile guests, debating topics and talking with callers nationwide about the headline stories of the day.

“I’ve always enjoyed doing radio because it gives you a chance to talk in detail on a lot of different topics and the chance to do it on SiriusXM on a daily basis with an old friend like Bruce is something I’m really looking forward to taking on,” said Feinstein.  “I’m really grateful to SiriusXM for giving me this opportunity and I think this is going to be a lot of fun.”

“John is a unique addition to the SiriusXM team,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.  “He is one of the world’s finest sports journalists and Mad Dog Radio, with its hard-hitting and unrestrained style, will be an ideal platform for him.  Together, John and Bruce will make Beyond the Brink one of sports talk’s most engaging and thought-provoking shows.”

“John has one of the most prominent and respected voices in sports and we’re thrilled to have him join us on Mad Dog Radio,” said the channel’s originator, Christopher ‘Mad Dog’ Russo.  “He and Bruce make an excellent pair as both are passionate and outspoken.  Our listeners will really enjoy the give-and-take these guys will produce on the air every day.”

Feinstein is one of the nation’s most successful and prolific sports authors, having written 28 books that delve into a wide range of professional and college sports.  His works include the two best-selling non-fiction sports books in history — A Good Walk Spoiled, about life on the PGA Tour, and A Season on the Brink, which chronicled a year in the life of the Indiana University basketball team and its enigmatic coach, Bob Knight, and was later adapted into an ESPN film.  Feinstein’s style takes his readers deep into the subject matter, to places most fans have no access to — locker rooms, coaches’ offices, team planes and bus rides.  With intricate detail, the author vividly depicts life on a championship college basketball team, during an NFL season, on the PGA Tour, inside the Army-Navy rivalry and many other sports themes.

As a columnist, Feinstein has covered many of sport’s biggest events and personalities over the last 35 years.  A 1977 graduate of Duke University, he writes for The Washington Post and Golf Digest and has contributed to Sports Illustrated, The National Sports Daily and theSporting News.

SiriusXM’s Mad Dog Radio is headlined by renowned sports talk personality Christopher ‘Mad Dog’ Russo.  The exclusive all-sports talk channel covers the world of sports with engaging talk, high profile interviews, up-to-the-moment news and live broadcasts from the biggest sporting events.  For more info on Mad Dog Radio visit siriusxm.com/maddogradio.  Follow the channel on Twitter @MadDogRadio.

SiriusXM Expands Election Coverage on P.O.T.U.S. Channel

Sirius XM Radio today announced that it is expanding its election coverage with the launch of “Showdown 2012″ — a live, prime time look at presidential politics and the road to the White House — on SiriusXM P.O.T.U.S., the unfiltered, unbiased 24/7 channel that covers the “Politics of the United States” from every perspective. The “Showdown 2012″ lineup features a weekly show hosted by CQ Roll Call editors including Morton M. Kondracke, as well as a weekly show co-hosted by top communications strategists/political analysts Karen Finney and Robert Traynham.

“Showdown 2012″ programming will air Monday – Thursday from 7:00 – 9:00 pm ET through the election on SiriusXM P.O.T.U.S. (channel 124). Veteran White House and Washington, D.C. correspondents including Jon Decker, Chris Core, Dick Uliano and Louise Schiavone will also join the mix, bringing millions of listeners inside the Beltway to assess the political landscape, break down the day’s biggest stories and issues and preview the key House and Senate races leading up to November 4, 2012.

SiriusXM P.O.T.U.S.’ “Showdown 2012″ programming lineup includes:

Showdown 2012: CQ Roll Call (Wednesdays from 7:00 – 9:00 pm ET): Senior Editor Morton M. Kondracke and other leading staffers including David Hawkings, editor, CQ Roll Call Daily Briefing, host this weekly show from CQ Roll Call, the nation’s premier source of timely news, objective facts, analysis and coverage of elections and the politics of legislation. A 37-year veteran Washington, D.C. journalist, Kondracke previously served as CQ Roll Call’s Executive Editor and columnist; executive editor and senior editor of The New Republic; Newsweek‘s Washington bureau chief, columnist at The Wall Street Journal and co-host of “The Beltway Boys” with Fred Barnes. Kondracke received theWashington Post “Crystal Ball Award” in 1994 for predicting the Republican takeover of Congress.

Showdown 2012: The Flacks (Mondays from 7:00 – 9:00 pm ET): Veteran communications strategists and MSNBC political analysts Karen Finney and Robert Traynham — aka “The Flacks” — cut through the spin, translate the message and pull back the veil to reveal what’s really going on with the candidates and campaigns. Throughout their political careers, Finney and Traynham have played top roles within their respective parties.  Finney was the Director of Communications for the Democratic National Committee for four years, the first African-American to serve in this role for either party. She served as Deputy Press Secretary to First Lady Hillary Clinton, Deputy Director of Presidential Scheduling for President Clinton, Director of Communications for Elizabeth Edwards during the Kerry/Edwards Presidential Campaign in 2004 and Press Secretary to Hillary Clinton during her successful bid for the Senate in 2000.

Traynham, a veteran of over a dozen federal campaigns, was a senior advisor to President George W. Bush for his 2004 re-election and senior advisor to former 2008 presidential candidate Fred Thompson. Traynham served as Deputy Chief of Staff and Communications Director for the Senate Republican Conference, the highest-ranking African American Republican in Congress during this tenure. He was a longtime senior aide and press secretary for Senator Rick Santorum (R-PA) and President of the United States Senate Press Secretaries Association. His work with the Republican National Committee includes assisting with many presidential nominating conventions.

SiriusXM P.O.T.U.S. tells the story of American politics daily with unbiased news programs, live coverage and unfiltered audio of major political events from inside and outside the Beltway. For more information and the complete programming lineup, visit www.siriusxm.com/potus.

SiriusXM Announces Comprehensive Coverage of Daytona 500 and NASCAR Speedweeks

Fans nationwide get live broadcasts of 54th Daytona 500 and every other race, all season long
Listeners get access to in-car audio of Tony Stewart, Danica Patrick, Jimmie Johnson, Dale Earnhardt Jr. and others
SiriusXM NASCAR Radio channel provides daily in-depth coverage from Daytona

Sirius XM Radio, the Official Satellite Radio Partner of NASCAR, will offer listeners nationwide comprehensive coverage of the upcoming Daytona 500 and NASCAR Speedweeks.